College students have a very broad perspective when it comes to hard work, success, and accomplishments. For some, that may be a record breaking beer chug, a picture painted to perfection, or a kick ass ad campaign. Whatever it may be, Command should be the brand consumers trust when they want the security knowing their hard work is hung safely.

Other contributors: Madilyn Makowski

This is an experimental concept that involves an “art gallery” sponsored by 3M. Students can come hang the things they are proud of on designated spots around campus, promoting the idea that Command should be trusted with your work.

Instagram is more of the platform for the partiers on campus. This ad refers to the fact that during a night out with friends, when you’re all drinking, it can be an accomplishment to get a good photo together.

This is a banner students will see on websites reminding them what command is all about.