It’s not every day college students plan a night out with friends, so they need a compelling reason to choose The Thirteenth Hour over other fall activities, and more importantly, other haunted houses. Good thing for us, The Thirteenth Hour is not like other fall time attractions because of the thrill you experience from the fear. It’s what brings you in the doors, and it’s what keeps you awake at night long after it’s over, because the fear doesn’t just stop when you leave, it follows you home.

Other contributors: Marissa Finney & Emma Wilder

Sitting in the dorms or doing homework late at night, students can find this in a magazine or scrolling online to give them a spook.

Looks like someone tried to warn against going. Because a ballsy college kid looking for a thrill is going to listen to that. Nothing like reverse psychology

Everyone in college writes themselves reminders, but not like this. Students will see this ad in magazines or online to make them think twice about what might come to the door tonight.

Because what’s scarier than the public bathrooms? This is a mock up of a promotion idea to put The Thirteen Hour typeface on mirrors, walls, or counter tops to make familiar spaces seem frightening.

To catch the eye of any students walking home from class, catching the bus, or just passing by, we made a bus stop ad that looks back at you.

This is the mock up of the bus advertisement, in the preferable setting students would see it.