Thermacell is a nontoxic, non-spray mosquito repellent that uses heat instead of chemicals. It provides people with an easier, chemical free, way to keep the pests away.
Most bug repellent ads focus on the protection aspect however, this campaign uses a 3rdperson perspective on different scenes from the backyard, where a mosquito character is excluded and visibly upset.
The mosquito character adds personality to the brand by associating a mascot with the company, furthering how people remember the ad as well.
Other contributors: Jax Kordes & Beni Cardenas
The Cold Shoulder
Billboard ad
Instagram ad
Non-traditional advertisement
Swat Counter Social Experiment
"Swat counter" booths
Can be put at any event: stores, outdoor events, parks, etc.
One booth has Thermacell activated, no bugs
One booth does not have Thermacell
Both booths count how many times you have to swat bugs away
