Protected like everywhere else.
AKKO is an insurance company for every day electronic devices like your phone, laptop, or even earbuds. The main issue AKKO faces is that many people deem electronic insurance as unnecessary and don’t see the need for it.
People protect themselves in situations where risk is expected. Wearing seatbelts in cars, pads in football, or parachutes when skydiving, everyone needs protection. Phones face the same kind of risk every day through drops, spills, and unexpected damage, yet many people leave them unprotected.
This campaign highlights that disconnect by comparing phone protection to every day safety measures people would never ignore. It positions AKKO as the protection plan that gives people peace of mind, keeping their phones and their daily lives safe.
Other Contributors: Jax Kordes & Beni Cardinez
Out of home concept
Designed to work on the device trays in an airplane
Non-traditional Advertisement
Get consumers behind a hashtag
Encourage people who use AKKO insurance to post the most outrageous pictures of their devices breaking with the hashtag
Can be multiplatform (Instagram, Facebook, TikTok)
Can be pictures of things like smashed phone, computer, TV, blown out speakers, etc.
Promote AKKO’s name/service with description in bio
Description in bio will include the devices that are included under our protection plan. You must post the broken device (included in the plan) on social media with the hashtag akkofixedit to win a replacement device for free
