Your Doctor’s Favorite

Olipop is a functional soda designed to taste like classic soda flavors, but with added health benefits. They pride themselves on being low sugar and low calorie as well as their prebiotic effects and plant based ingredients. The problem we faced was people’s stigma to change. No matter what it has been, (diet soda, healthier snacks, low calorie options) we see a large percentage of people sticking to the junk they were given first despite there being a better option for you.

This campaign is supposed to highlight how drinking Olipop is not only an acceptable option, but it should be your main option. It presents Olipop not just as a healthy soda, but also the new trend. It is supposed to communicate the message that Olipop is the “better for you” soda in a trendy/modern way using a play on doctors. When you think about health, almost anyone is going to think of a doctor. This is the soda your doctor would drink. After all, they are the experts.

Other Contributors: Jax Kordes, Beni Cardenas